Guido Castagna MES

Consulting for new product launch

Launch of a new Guido Castagna’s chocolate bar called “MES”. Been study the name and design of the chocolate bar packaging that is exactly half of the “Centogrammi”. From here the name “MES”, which in Piedmont language means “half”. The product has been inserted within the “from bean to bars” line.
All the line of the labels has been designed, which diversify the different flavors according to the origin of the cocoa.


  • Concept
  • Product naming
  • Packaging design
  • Label design


  • Guido Castagna